Immersion2027 Booking Info
Immersion2027 will take place on March 9th, 2027 to March 11th, 2027 at the Atrium Hotel & Suites DFW.
Booking your airfare
There are two airports in Dallas:
If you want to ride the free shuttle from the airport to the hotel, this is the airport you should fly into: Dallas Forth Worth International Airport. The code for this airport is DFW.
Please allow me to state it again, even more clearly:
If you fly into Dallas Love Fields Airport, airport code DAL, (or any airport other than DFW), there will be no free shuttle for you to ride from the airport to the hotel where Immersion2027 is happening.
There is a free shuttle from DFW Airport to the hotel where we are having the event, the Atrium Hotel & Suites DFW. If you chose to fly into another airport, the free shuttle to the hotel will not be available, and you will be considerably further away from the hotel where we are having the event.
The check-in time for the hotel is 3 PM CT, and we are having a welcome event on March 9th, 2027 at 5 PM CT.
Immersion2027 will end on March 11th, 2027 at 1 PM CT. The check out time is 12 PM CT.
Please arrive 10 minutes prior to shuttle departure time in the hotel lobby, if you wish to ride the free shuttle back to DFW.
Booking your hotel room
- Please contact Atrium Hotel & Suites DFW to reserve your room in our room block. Tell them the name of the event is “Immersion2027” and you need a room under the block for “Immersion2027.” Here is the number: 972-513-0800.
- Alternatively, you could use this booking link to reserve your hotel room.
- Please note that breakfast comes with your hotel booking. If you do not stay in the Atrium Hotel & Suites DFW under the Immersion2027 room block, you will not receive a breakfast voucher. That will mean you would have to purchase your own breakfast, either from the hotel or elsewhere.
- By purchasing a ticket to Immersion2027, you agree to stay at the Atrium Hotel & Suites DFW in order to fulfill the room block requirement. If you chose not to, and as a result we are unable to fulfill the room block requirement, you may be billed for the cost of a hotel room for two nights.
Cost Transparency
As the evangelist for the Transparent Advisor Movement, I hold myself to the same standards of transparency to which I hold others in the industry.
Here is the revenue vs. cost breakout for Immersion2025.
As you can see, there was a gross profit of $3,510.91 for Immersion2025.
A few items to note:
- This is higher than the Immersion2024 gross profit of $372.18.
- I want to state clearly that it is not, and has never been, my intention to make a profit from any Transparent Advisor Movement activities. The goal of the movement is to improve treatment of families in our country. I love Jesus Christ and I exist to serve Him, I love my family, I love my country, and I love other people’s families in our country as well.
- Early bird tickets were as low as $250 per ticket, which is much lower than any other in-person industry event I know of.
- I have retained this $3,510.91 as a safeguard to protect me against cost overruns that might potentially occur at future Immersion events, and I also invested part of it into two websites solely dedicated to this movement, the costs totaling $1515.21.
- In the expenses I did not include billing for any of my own professional time. I would estimate that this event consumed more than 20 hours of my time in 2025. My professional consulting rate is $500 per hour. Essentially I contributed $10,000 of pro-bono work, none of which was reflected in the income statement above. If I had included this expense, the event would have generated a roughly $7,000 net loss.
If anybody has questions or feels any of this is unfair, I’d be happy to discuss; pls send me a note.
Below is the cost breakout for Immersion2024 which took place in March 2024. As you can see, there was a small surplus. It was my intention to return any surplus to the group. However, at the event, it was decided unanimously by the group that I could retain any surplus instead of going through the effort of dividing it up into equal parts amongst the registrants. As a note, I did not include any of my personal expenses and there were several Transparency Movement expenses that the Immersion benefitted from that were not included here as well (as those were sunk costs).
Cost analysis for Immersion2026 will be available in early 2027.
Disclaimers
Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.